A Second Lifer since 2003, Justin Bovington has made his London-based Rivers Run Red one of the premier public relations and marketing companies to work inside the world that San Francisco-based Linden Lab has created.
"In 2006, we were about brands coming into Second Life. In 2007, it'll be about Second Life going out into real life," Bovington told TheStreet.com. "Second Life could be transitioned to mobile phones. It can be a bigger 3-D tool. It will be a facilitator, an aggregator service."
Rivers Run Red is creating a broadband television network in Second Life. Dubbed Virtual Life TV, the 24-hour-a-day broadcast schedule is sure to draw attention in both the virtual and the real world. When launched, Virtual Life TV will introduce the U.K.'s Channel 4 and the Sci-Fi channel to the virtual world.
The firm is also working with Paramount Pictures with movie trailers. While Internet visitors are currently using QuickTime to stream trailers, Bovington sees Second Life as the next step in the evolution of previews. "Trailers will work a lot better in Second Life," he says. "It's a group experience. It's extremely immersive."
Bovington estimates that as a result of using Second Life Rivers Run Red saved $175,000 last year by reducing costs related to air travel, accommodations and the physical creation of marketing materials and models.
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